Relevant experiences

Senior Product Designer at Poka

2026–Now

Product vision: Co-defined the product vision for Poka's Daily Management System (DMS) suite, partnering closely with leadership to shape a roadmap grounded in real user needs and business strategy.
Design leadership: Led design across the DMS suite end-to-end, from discovery through delivery, ensuring solutions were both strategically sound and craft-driven.
Mentorship & growth: Mentored and coached product designers, supporting their development and helping them grow into stronger, more autonomous contributors.
Design ops & governance: Established governance for design operations and the design system, bringing structure, consistency, and scalability to how design was practiced across the organization.
Strategic partnership: Acted as a strategic partner to product and leadership, surfacing user insights to inform prioritization and ensure the roadmap reflected genuine customer needs.

Senior Product Designer at Workleap

2020–2025

Product vision: Helped define and implement the vision for Workleap Officevibe through initiatives focused on employee experience, engagement, recognition, and onboarding, while aligning solutions with business goals.
Continuous research: Established weekly user research processes (interviews, concept validation, behavioural analysis), strengthening product decisions and user satisfaction.
AI as a foundation: Integrated artificial intelligence into feature design, enabling users to spend less time in reports and more time with their teams, thereby improving efficiency.
Unified design system: Led the craft vision and research of the design system by creating a robust and well-documented library of components and patterns, enhancing coherence and efficiency across products.
Cross-functional problem-solving: Designed solutions for systemic issues such as notifications, information hierarchy, billing, and permissions to support the overall customer journey.
Visual language evolution: Guided the evolution of the visual language to foster cross-team collaboration, streamline production, and improve deliverable quality.
Strong design culture: Actively contributed to strengthening the design community, mentoring designers, and creating opportunities for professional development.

Adjunct Faculty at University of Toronto

2020–2026